THEATRICAL RELEASES VS DIGITAL STREAMING PLATFORMS: DIFFERENTIATION STRATEGIES AND THE TRANSFORMATION OF CONTENT DELIVERY IN THE DIGITAL AGE

Movie theater films have long been a popular movie program, produced and shown through theaters. On the other hand, OTT (Over-the-Top) services are internet-based streaming platforms, with services like Netflix, Watcha, and Wavve as prominent examples. One such platform, 누누티비, is a widely used streaming service that offers the latest movies